Hortiberia Group has a “very positive” outlook of its time at Fruit Logistica

29 August 2022

The Hortiberia Group has a very positive view of its participation in the 26th edition of Fruit Logistica, the world’s leading fair specialising in fresh produce, which took place in Berlin. Over three days from the 5th to the 7th of April 2022, Berlin was transformed into the world capital of fresh fruit.

Over 2000 exhibitors offered a comprehensive vision of the global market, presenting their products, services and technical solutions to over 40,000 visiting buyers and professionals.

After the two year hiatus caused by the pandemic, exhibitors from more than 87 countries came back together to tell the world about the international fruits and vegetables trade, and this was an occasion which the Hortiberia Group simply could not miss.

“The fair is an unmissable event for the Hortiberia Group, seeing as it gives us the chance to meet clients and suppliers from all over the world, face to face,” said Álvaro López, Head of the Exports Department. And Hortiberia’s return to Fruit Logistica was “greatly anticipated after these difficult few years.”

“Despite the uncertainty surrounding the current panorama, we are optimistic about our visit to Fruit Logistica,” explained the Head of Exports. And after three days of hard work, during which it got back into face-to-face contact with clients and suppliers whilst also generating new synergies, to quote Mr López: “the outlook was very positive.”

Last December, Hortiberia celebrated 20 years of work in the fruits and vegetables sector. The consortium – formed of El Abuelo de los Melones, Olé!, Agromark, Cricket, Lemon King, Blancasol and San Cayetano – has an active presence in over 40 countries.

Currently, the consortium has a top class corporate and employee structure, in addition to complete integration between the sales and marketing policies of the various brands of its associates.

This system has not only given added value to the products of those companies, but it has also formed a solvent group with growing profitability and great credibility.
Hortiberia’s international positioning is now undeniable, seeing as it has a presence in over 40 countries, both within Europe and outside its borders.

The Arabic market has become especially relevant to the consortium, seeing as it has seen an increase in leadership in the last few years, becoming one to watch in terms of distribution.

The Hortiberia Group brings together the drive and experience of seven market leaders from the sector in order to consolidate a project with a great future.