Honeydew is the only melon Hortiberia keeps available in all twelve months, which gives it a backbone role in the category: while Galia and watermelon cover summer and Cantaloupe and Canary melon cover winter, honeydew stays on the programme without a break. Its smooth skin and pale, mildly sweet flesh are widely accepted in Northern and Central European markets.
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For the buyer, this continuity means a single annual programme with one melon variety, with no change of reference or technical sheet between seasons. Volumes are adjusted by week and the variety on the shelf remains constant.
Fruit weight runs from 700 to 2500 g, with counts 5, 6, 8, 10, 12 and 14. Packing is in cardboard boxes of 12, 14 or 15 kg and in Greenbox and Minigreenbox formats. Declared palletisation:
Transport temperature is 7-8 °C. Honeydew stores well, but the range must be respected for the whole journey: below it, chilling injury appears; above it, loss of firmness accelerates. The group's producers work with standards such as GLOBALG.A.P. and IFS and the equivalents required by the distribution trade, lot and field traceability and compliance with EU rules on residue limits and labelling.
As a continuous line, honeydew is often the product with which customers begin their relationship with Hortiberia in the melon category, adding the seasonal varieties later on the same logistics framework. Box format and count are fixed at the outset, and the commercial team reviews weekly volume with each customer as the year progresses, so that the programme follows actual sales rather than a forecast made months earlier.
The Hortiberia Group brings together the drive and experience of four market leaders from the sector in order to consolidate a project with a great future.